COVID19: A new battleground for Digital Signage

As our world is moving into unprecedented territory with the coronavirus (COVID-19) situation and we are all trying to find ways of coping with the evolving pandemic, the Digital signage industry has unique roles to play.

Digital Signage provides a unique ability to mass communicate with masses while keeping the Physical Distancing in place.

Here are some of the most useful ways Digital Signage can help in the fight with COVID19.

Awareness and Education:

What the world needs the most these days is awareness about the epidemic and education on how to prevent it’s spread and what precautions should be taken.

  1. Yes, there are conventional ways of doing that, but all those ways pose some level of risk of physical exposure for the people involved on both sides. However, with Digital Signage, information can be dispersed readily without having to encounter anyone thus eliminating the risk factor at all.
  2. Moreover, Digital Signage provides the ability to update the information as it comes with minimal cost.
  3. Social services can use these screens to broadcast messages of public interest regarding any new prevention method, discarding any myth about the disease, or just reassure the public that they are not left alone in this time of need.
  4. These screens can also be used to tell people when they need to see a doctor, what symptoms warrant a hospital visit, and what symptoms are not of covid19.
A digital screen placed on a sidewalk in New York City is being used to deliver a public announcement regarding covid19 lockdown restrictions.

Hospitals and clinics:

Healthcare institutions are at the highest risk of outbreaks for covid19. They can apply Digital Signage to curb the risk.

  1. A screen in the lobby can be used to play prevention and precaution messages. It can run messages regarding the symptoms and remind people in the hospital to practice handwashing regularly.
  2. Digital signage at other places in the hospital can be used to readily designate any section as a quarantine zone and inform the staff about it at once.
  3. Screens placed on every floor can be used to remind everyone on those floors to wash their hands regularly and use hand sanitizers.
  4. Digital Screens in the doctors’ lobby can be used to call any doctor in any section of the hospital at once.

Workplaces:

Even though most of the world is now in lockdown, there are still essential services that are operational such as fire and rescue services, postal services, public administration offices, courts, and legal services, etc. All of these are at high risk of an outbreak. This is where Digital Signage can play an active role in the prevention of an outbreak.

  1. First, use digital signage screens to keep reminding everyone in the workplace to wash their hands regularly and thoroughly. Keep reminding people to try and practice physical distancing and not gather in any place.
  2. Secondly, Office announcements can be totally converted into digital announcements instead of gathering everyone in front of the boss’s cabin.

Use digital signage screens to remind people to sanitize their digital devices as well.

  • Fire and rescue workers should be reminded of getting disinfected every time they return from the field. A single-screen can be used to perform this task. Put the screen in the truck bay and let the precaution reminder run on repeat all day long. Remind them to clean the trucks as well.
  • In Public Administration office digital signage should be used to keep reminding people to practice physical distancing since it usually gets crowded in those offices. Keep reminding people to take precautions and if there are too many people, use the digital screens to announce temporary restrictions for entry in the building. This way the staff will be informed at once along with the people inside and outside and the ban can be administered in an orderly manner.

Supermarkets:

Not all markets are locked down. Superstores are open in many areas to allow people to buy essential items. This is a hard time for these superstores since they must let customers in but also must make sure that there is no crowding inside the store and that people are not gathering in any section. This can be made easy using Digital Signage.

  1. Stores can use these screens to display the number of customers currently inside the store and how many more the store will allow before the entry ban sets in. The information can be easily updated from the manager’s office through his computer.
  2. Screens placed all over the store can be used to keep reminding people to practice physical distancing and not touch anything needlessly.
  3. These screens can also be used to inform people of the remaining supplies in any section and point them towards the most essential items. (remind them that there are things more important than toilet papers, such as frozen food perhaps)

Conclusion

In the present world of technology, we cannot limit ourselves to olden ways of doing things especially when the crisis at hand has outwritten most of those ways due to the Physical Distancing doctrine we are facing. Digital Signage comes as an immensely powerful tool as it allows us to carry out all those tasks without putting human lives at risk. The right information provided to the people who need it at the right time is the key to defeat this pandemic and digital signage gives us the means to do just that.

Let us take maximum advantage of the technology we have and get to the other side as quickly as possible. May the force of technology be with us.

Custom Web Application Development – A Guide to Success

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From the decent old times of the tag, to the XML-savvy Web services of today, applied Internet terminology has arrived a long way. And nowhere is this more evident than in the industry of Web application development.

As the Internet grew into a major player on the worldwide financial growth, so did the number of investors who were interested in its development. Thus, you might wonder, how can the Internet proceed to perform a major role in communications, news and media? The critical phases are: Web Application Projects.

Web Application Development Companies policies and strategies are executed on the Web through the use of User, Business and Data services as done by Techno Softwares All these tools are where the potential lies. In this article, I’ll  simply take you through the critical stages of the entire Web application project, reveals what options you have, and allow you to formulate a plan for powerful Web application endeavors of your own. First, though, let’s take a brief overview of Web applications.

Who Needs Web Applications and Why?

You will find a lot of things that need applications for the Web-one example would be Business-to-Business interaction. Many businesses on the planet today desires to work with each other over private and secure networks. The following procedure is increasingly becoming popular with a lot of foreign companies who outsource their projects for one another. By the easy process of shifting funds into a bank account, to deploying a massive scale Web services network that upgrades pricing information worldwide, the adoption of a Web applications infrastructure is essential for all businesses.

The Web Application Model

The Web application version, such as many software development models, are assembled upon 3 tiers: User Services, Business Services and Data Services. This model divides an application into a system of buyers and suppliers of services.

The User Service grade produces a visible gateway to allow the user to communicate with the application. This could vary from basic HTML and DHTML to elaborate COM elements and Java applets.

The user services afterwards catches business logic and techniques from the Business Services. This grade can vary from Web scripting in ASP/PHP/JSP to server side programming such as TCL, CORBA and PERL, which enables the user to carry out complicated tasks through a Web interface

The concluding grade is the Data Service layer. Data services store, retrieve and update data at a high level. Databases, record programs, and writeable media are all examples of Data storage and recovery devices. For Web applications, however, databases are most practical. Databases enables the programmers to save, recover, add to, and upgrade categorical details in a systematic and organized manner.

Selecting the Right Project

Selecting the most suitable types of projects to work on can be vitally an important part of the Web application development plan.

Evaluating your own resources, specialized abilities, and publishing capacities should be your very first objective. Taking the 3 tiers into account, devise a set of accessible tools which can be categorically assigned to each tier.

The subsequent consideration ought to be the cost. Do you have a price range with which to finish this project? How much does it cost one to create, build, develop and deliver a complete project with a decent number of success? All these are queries which need to be answered before signing any deals or contracts.

The Phases in a Web Application Project

The Web application development procedures contains 4 stages:

  • Envisioning the nature and management of the project
  • Devising the strategy
  • Development
  • Screening, support and stability

Let’s have a look at each of these in more detail.

1. Envisioning the nature and management of the project In this stage

The management and developers are delegated to the project and have to come together and establish the specific goals so that the solution must be achieved. This includes understanding the limits that are set around the project, scheduling, and versioning of the application. At the conclusion of the period, there should be definite documentation on what the application will achieve.

2. Devising the strategy In this stage

you and your group need to establish the “how’s” of the application. What type of terminology is the most suitable, that features must be comprised, and how long will it take? These are some of the queries that need to be answered through this planning phase. The principal tangents at this point are the project program and operational specifications. The project strategy decides a span of tasks and events, whereas the operational specification summarizes in detail how the application will function and flow.

3. Development

As soon as the project plan and functional specification are all ready, a baseline is set for the creation of work to start. The programmer/s or Web developer/s commence the coding, analysing and publishing data. This stage determine the data variables, programming and entities procedures which are used throughout the remainder of the project. A landmark document is ready from the development team, that will be subsequently passed to direction for inspection.

4. Screening, stability and support

Even the stability stage of the application project primarily concentrates on analysing and the elimination of bugs, disagreements and network problems that can otherwise cause the application to fail. It’s here now here that procedures and policies are created for a prosperous support system.

Windows Web Servers

Microsoft has assembled a faithful client base on one important factor – their easy-to-use software. Windows NT/2000/XP Web servers are extremely quick and simple to manage. The fact that the operating process is just a Windows casing usually means that administrators and authors can readily permit the Web server to interact with additional hardware and software tools to successfully transmit and get data across the Internet. Popular server side scripting languages combined together with Windows servers are ASP/ASP. net, Java Server Pages, and PHP.

UNIX/Linux Web Servers

UNIX for ages been famous for its own reliability. It is a strong and powerful Web server and operating system. Unix could be your server of choice for a lot of high tech Websites that desire content information systems or obtain a exceptionally high volume of targeted visitors. Popular server side scripting languages such as UNIX have been Java Server Pages, PERL, PHP, and CORBA

Each and every scripting language has got its own pros and cons. As I’m not even writing a novel here, I’ll utilize the ASP version as my own language of illustration. When dealing together with Windows servers, there are a lot of essentials parameters that the developer needs to throw in the equation, including safety, scalability, speed and application layout. Therefore beneath under  I’m likely to assist you formulate a successful plan to accomplish all kinds of Web projects.

Planning to get a Successful Web Development Project

As a way to drastically reduce the probability of project failure, I’ve consistently approached my program development projects in the subsequent sequence.

1. Identify business knowledge and entities

Start with collecting information on whatever you have. If you are likely to be dealing with databases then start by enumerating how many factors will probably be utilized in the industry logic. For example, if your program implements sales information than, a sales ticket would be an entity.

Once you’ve recognised all of your entities, then set a crystal clear principle for their customs. This can be achieved via presentations, flowcharts or even reports. Techno Softwares, a Custom Web Application Development Company,  will help you to grow your business using Digital media.

2. Generate a functional specification and project plan

This part, in my opinion, may be the most crucial part of the project. Functional requirements (or functional specs) is a map, or blueprint for the way you would like to desire a specific Web application to look and work. The specific information about what the finished product is going to do, user interaction, and its look and texture.

A great benefit of using a functional spec is that it streamlines the evolution procedure. It requires guesswork and posting out of the programming course of action, since the level of detail that goes into the master plan tends to make it feasible to minimize the misunderstanding which is ordinarily related to project mishaps.

The moment the functional spec is completed, a project programme has to be devised. A project plan will be a timeline of events and tasks that will occur throughout the undertaking. The project or program supervisor is commonly the person who creates a project plan, and also their main focus is to detail task notes Even though having the ability to adapt resource and scheduling details.

3. Carry the application model in to play

As mentioned earlier, the application model is made up of 3 stages- The User, Business and Data service tiers, each and every tier serves a substantial purpose.

Practically speaking, it’s certainly the best to get started with the data tier, as you have already identified that your entities and understand their own customs. The information grade may be a SQL server database, a text file, or even the strong and powerful Oracle. Create tables, relationships, jobs, and procedures based on which platform you have selected. If the data is a warehouse (i.e. the information already exists and does not depend upon real time interaction), then be certain that new and additional data can be added safely and in a searchable manner.

A quick hint: Applying opinions in SQL server/Oracle can strengthen radically the efficiency and functioning of your own application. They improve speed because they are “stored queries” that don’t have a physical presence.

The Business services grade, in my estimation, could be the core of the application. This includes the execution of business logic into the scripting or programming language.

At this phase you have to ensure, that you’ve already set up your environment for testing and debugging. Always test on at least 2 instances in your application, after all, everything could do the job completely for you, may not do so well on other platforms or machines. ASP, XML, PHP, JSP and CGI are some examples of server side scripting languages utilized in the industry service level. Whichever language you opt for, make sure that it’ should be effective at handling all of the business logic introduced in the functional specification.

The final part would be the user tier, which is completely crucial for it’s interactive and tactical elements within the application. It offers the consumer with a visual gateway into the business service by placing graphics, icons, images and design elements in tactical areas of interest, most often, dependent on management research. If you’ll be developing the user tier yourself, than don;t forget to research your competition. The last thing you will desire will be for your application to check precisely the same as someone else’s.

4. Grow a support strategy

Getting equipped to encourage and stabilize your application is very crucial. Determine a process call for circumstances of failure, mishaps or maybe downtime. Provide your clients the ability to get in touch with you in the case of an emergency regarding the program. A great example of a support scheme is a ticket tracking system. This method enables users to file cases related to support services and the support team, then making the case trackable. It follows that the request will be recognizable by a unique code or number. Even though ticket-tracking systems are usually utilized  by hosting companies or large scale ASP’s (Application Service Providers), they still serve a valuable objective in helping keep the application secure.

 

 

Digital Marketing 2020: A Look Into the Future

DIGITAL MARKETING 2020: A LOOK INTO THE FUTURE

 

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Marketing is expected to fully control the customer experience over the coming years.

500 executives from the US were interviewed by the Economist Intelligence Unit about the evolution of marketing. Find out which key technologies and trends will drive change in the marketing industry over the next four years.

 

THE HOTTEST TECH TRENDS FOR MARKETERS

 

Mobile has been a massive marketing trend for years and accounts for more than half of web traffic. The Internet of Things is a bit newer and more exciting, but it is not yet clear how it will affect the marketers. There are many options and predictions, but anyone who tells you that they know exactly how the IoT will affect your marketing in 2020 is either naive or deeply misguided.

Personalization technologies have been around for some time, but given the amount of data available to businesses now, CMOs are recognizing opportunities and personalization is truly in place. Geo-targeting is just the beginning and should not be your goal. Advanced marketers, https://denverseoexperts.com/, should create statistical models to determine which signals mean that customers are interested in and use specific products.

A common and groundbreaking marketing technology that appears here is block-chain technologies , but again it is not clear how they will evolve until 2020. The impact on banking, law and intellectual property is beginning to materialize, but as marketers might find useful, it is not yet clear.

 

 

BUSINESS MARKETING:  INTELLIGENCE MARKETING is FUTURE

 

Artificial intelligence has been a hot topic lately, especially as Google’s Alpha Go AI beat the World Go Champion. The combination of artificial intelligence with content personalization offers some incredible opportunities for marketers, and those who can experiment with the possibilities should definitely use that.

 

MEASURING THE EFFECTIVENESS OF YOUR MARKETING EFFORTS

 

Marketers often face difficulties in checking the effectiveness of their campaigns. Fairly, that’s not all blame. It is very difficult to prove that an increase in sales is the result of a new advertising campaign, a change in the news on the website or just because of the great pressure of the sales team.

However, digital technologies offer tremendous opportunities to more accurately measure key metrics and see how marketing impacts sales. The calculation of the important ROI is only possible if you have accurate data about what causes traffic and conversions.

 

MEASURE MARKETING EFFECTIVENESS

 

Marketers rely less on customer acquisition statistics and more on ROI, which is ultimately the goal of every marketing campaign. This is useful and an admirable goal. However, if you think you can measure ROI in four years, you should ask yourself why we cannot measure ROI now. In the next four years, there will be no technological breakthrough in which you can swing a wand and get your ROI calculated for you.

The technology that is able to model ROI by measuring all kinds of data already exists, and if you think you will do so by 2020, you should start planning implementation now.

Android Course Orientation

We will be conduction a free 1-hour orientation session on Android Application development. In this session we will tell the audience why Android is such a big deal now, why should they sign-up for a 40 credit hour course and what to expect from full course.

We will also be open to any questions from the attendees related to Android development.

Join us at 5 PM on Friday, 7th August, 2015 at Office # 7, 2nd Floor, Baber Plaza, I-10 Markaz, Islamabad.

 

Android Hands-On Course

We have started offering Android Hand-on Course in collaboration with SoftTechniak.

Why Android?

Android powers hundreds of millions of mobile devices in more than 190 countries around the world. It’s the largest installed base of any mobile platform and growing fast—every day another million users power up their Android devices for the first time and start looking for apps, games, and other digital content.

Who Should Attend?

This course is specially designed for young developers who are looking for building their carriers in mobile application development Industry. Mobile developers comparatively earn more than other developers. People who have basic knowledge of programming can join this course to learn professional techniques.

Course Contents:

  • Introduction Android development and Tools
  • Inheritance
  • Encapsulation
  • Intents , Activities
  • Layouts and Composite Tools
  • UI Elements
  • Event Handling
  • Shared Preferences
  • SQLite Database
  • Multimedia
  • List Views
  • View Pagers
  • Cameras / Gallery
  • Internet
  • Bluetooth

Course Outcomes:

  • Understanding of Android platform
  • Ability to build Android apps.
  • Understanding of Professional Techniques used for development.
  • Deploying Apps on Google Play
  • Become a hirable resource for software companies.

Here is link to the brochure : Brochure Pictures