DIGITAL MARKETING 2020: A LOOK INTO THE FUTURE
Marketing is expected to fully control the customer experience over the coming years.
500 executives from the US were interviewed by the Economist Intelligence Unit about the evolution of marketing. Find out which key technologies and trends will drive change in the marketing industry over the next four years.
THE HOTTEST TECH TRENDS FOR MARKETERS
Mobile has been a massive marketing trend for years and accounts for more than half of web traffic. The Internet of Things is a bit newer and more exciting, but it is not yet clear how it will affect the marketers. There are many options and predictions, but anyone who tells you that they know exactly how the IoT will affect your marketing in 2020 is either naive or deeply misguided.
Personalization technologies have been around for some time, but given the amount of data available to businesses now, CMOs are recognizing opportunities and personalization is truly in place. Geo-targeting is just the beginning and should not be your goal. Advanced marketers, https://denverseoexperts.com/, should create statistical models to determine which signals mean that customers are interested in and use specific products.
A common and groundbreaking marketing technology that appears here is block-chain technologies , but again it is not clear how they will evolve until 2020. The impact on banking, law and intellectual property is beginning to materialize, but as marketers might find useful, it is not yet clear.
BUSINESS MARKETING: INTELLIGENCE MARKETING is FUTURE
Artificial intelligence has been a hot topic lately, especially as Google’s Alpha Go AI beat the World Go Champion. The combination of artificial intelligence with content personalization offers some incredible opportunities for marketers, and those who can experiment with the possibilities should definitely use that.
MEASURING THE EFFECTIVENESS OF YOUR MARKETING EFFORTS
Marketers often face difficulties in checking the effectiveness of their campaigns. Fairly, that’s not all blame. It is very difficult to prove that an increase in sales is the result of a new advertising campaign, a change in the news on the website or just because of the great pressure of the sales team.
However, digital technologies offer tremendous opportunities to more accurately measure key metrics and see how marketing impacts sales. The calculation of the important ROI is only possible if you have accurate data about what causes traffic and conversions.
MEASURE MARKETING EFFECTIVENESS
Marketers rely less on customer acquisition statistics and more on ROI, which is ultimately the goal of every marketing campaign. This is useful and an admirable goal. However, if you think you can measure ROI in four years, you should ask yourself why we cannot measure ROI now. In the next four years, there will be no technological breakthrough in which you can swing a wand and get your ROI calculated for you.
The technology that is able to model ROI by measuring all kinds of data already exists, and if you think you will do so by 2020, you should start planning implementation now.